Our Mission & Values

Founded in 2006 as a salute to Connor Goodwin, who triumphed after 2-1/2 years of cancer treatment as a preschooler, Connor’s Heroes is named after Connor and in honor of the heroes who supported his family throughout his treatment. Today, Connor’s Heroes is a Richmond, Virginia-based nonprofit dedicated to helping the families in Central Virginia cope with childhood cancer and our community’s researchers conquer it.


Our Mission

Building a community of heroes who provide hope, guidance, and support to children with cancer and their families.

Our Vision

To make fighting childhood cancer a journey a family never faces alone.

Our Story: Inspired By One Family’s Journey

  • Connor’s Cancer Diagnosis

    Timeline 01

    Timeline 01Connor was only 22 months old when doctors diagnosed him with leukemia (ALL).

  • Connor’s Last Day of Treatment

    Timeline02

    Timeline02This day is fondly remembered by the family as Connor’s “other birthday” to celebrate the day, 2-½ years after his diagnosis, when he finished treatment.

  • Established Connor’s Heroes Foundation

    Timeline3a

    Timeline3aLisa and Steve Goodwin named Connor’s Heroes after their son and in honor of the heroes who helped the family during Connor’s treatment.

  • First Fundraiser

    Timeline04

    Timeline04A local restaurant, Bandito’s Burrito Lounge, kicked off the start of Connor’s Heroes.

  • First Mention in the Press

    Timeline05

    Timeline05Local magazine West End’s Best featured Connor and his doctors on the cover of their magazine.

  • Official Launch of Heroes Bags and Backpacks

    Timeline06a

    Timeline06aConnor gave the first Heroes Backpack to his best friend during treatment, Owen.

  • Start of C4: Childhood Cancer Community Consortium

    Timeline07

    Timeline07Connor’s Heroes and the social worker at Children’s Hospital of Richmond at VCU started C4 in an effort to bring together the local organizations who support children with cancer and their families.

  • Establish Pediatric Cancer Research Endowment Fund

    Timeline08

    Timeline08With the fund, Connor’s Heroes became the one childhood cancer nonprofit in Richmond that not only helps families but also funds pediatric cancer research in Central Virginia.

  • $60,500 donation for pediatric cancer research

    Timeline09

    Timeline09Connor’s Heroes donated to the Jamie Hess Pediatric Bone Marrow Transplant Research Fund and the Pediatric Cancer Research Endowment Fund they established.

  • Grand Opening of the Room of Possibilities

    Timeline10

    Timeline10Connor’s Heroes created The Room of Possibilities as a comforting and healing space for the children who are admitted on the adult Bone Marrow Transplant Unit.

  • First Gala: The Heroes Art Ball

    Timeline11

    Timeline11The Heroes Art Ball celebrated the five year anniversary of Connor’s Heroes.

  • Launch of Lunch Bunch

    Timeline12

    Timeline12Connor’s Heroes collaborated with CJs Thumbs Up Foundation, who also serves childhood cancer families, to serve healthy lunches to the patients and caregivers on the pediatric inpatient floor of the hospital.

  • Named Connor’s Heroes Pediatric Cancer Research Fund

    Timeline13

    Timeline13The endowed fund was fully funded with a million dollars and was named in honor of Connor’s Heroes.

  • $100,000 raised at Heroes Art Ball

    Timeline14a

    Timeline14aFor the first time ever, the Heroes Art Ball raised $100,000 (net)!

  • Start of the monthly Heroes Art Sessions

    Timeline15b

    Timeline15bThe Heroes Art Sessions continue to be a special time when our young heroes express themselves through their art creating side-by-side with artist mentors. Connor’s Heroes now offers these sessions every month.

  • Named Endowed Chair

    Timeline16

    Timeline16The Connor’s Heroes Foundation Board of Directors, along with co-founders, Steve and Lisa Goodwin, welcomed Seth J. Corey, M.D., M.P.H, as the first endowed chair in pediatric cancer research.

  • Celebrating 10 Year Anniversary

    Timeline17a

    Timeline17aConnor’s Heroes helped more than 1,000 families in our first 10 years.

  • Donated $100,000 to research fund

    Timeline18

    Timeline18Connor’s Heroes gave its single, largest donation to the pediatric cancer research fund we established in our name.

  • RVA Cures Photo Exhibit

    Timeline19b

    Timeline19bLocal photographer, Kristin Seward, captured the challenges and celebrations of hero families, caregivers and researchers in a touching and powerful photo series displayed at UR gallery downtown.

  • Named new Executive Director

    Timeline21

    Timeline21Lisa Goodwin passed the leadership of Connor’s Heroes over to Celia Tetlow Martin, who is named as the foundation’s new Executive Director after many years serving as a volunteer and member of the Board of Directors.

  • Created Advisory Council

    Timeline 20

    Timeline 20Physicians and scientists with Children’s Hospital of Richmond at VCU and the VCU Massey Cancer Center will strategically support Connor’s Heroes programs and research.

  • Launched of Circle of Heroes

    Timeline22

    Timeline22Circle of Heroes is an ongoing giving circle to recognize Connor’s Heroes’ most generous donors who are deeply committed to helping area childhood cancer families.

Our Staff

Connor’s Heroes primarily functions with the assistance of an amazing group of volunteers. We are also fortunate to be guided by a group of dedicated and experienced staff members.

Ch Staff Celia

Celia Tetlow Martin

Executive Director
celia@connorsheroes.org

Celia has been involved with Connor‘s Heroes since 2010 when she began volunteering. She served as Chair of the Development Committee and as Vice Chair of the Connor’s Heroes Board of Directors. She chaired the Heroes Art Ball for several years. Celia worked at University of Richmond, The Commonwealth Institute, and United Way. She is a graduate of Virginia Tech and a loyal Hokie.

Ch Staff Fran

Fran Muth

Program Assistant
fran@connorsheroes.org

Prior to joining Connor’s Heroes, Fran was a professional school counselor. She and Erin work together to help our childhood cancer families. Fran coordinates volunteers and group activities.

Ch Staff Erin

Erin Gardner

Program Director
erin@connorsheroes.org

You can find Erin most every week in clinic or the hospital with the families. She enjoys meeting and engaging with all of our wonderful patients, their families, and the volunteers. Erin joined Connor’s Heroes in August 2013 after working as a professional school counselor.

Ch Staff Ceci

Ceci Hull

Development Assistant
ceci@connorsheroes.org

Ceci is behind the scenes at Connor’s Heroes managing marketing, social media and donor relations. She comes to Connor’s Heroes with a variety of experience that is put to good use supporting our staff, donors and hero families.

Connor’s Heroes Foundation Board & Advisory Council

Our Board Members are critical to helping us achieve our mission of supporting childhood cancer heroes and their families.


Officers

Board Members

Thomas G. Voekler, Esq., Chair
Kaplan Voekler Cunningham & Frank

Laura Markley, Vice Chair
NRV

Kevin Wright, Treasurer
Value Added Distributors

Tamara Griffin, Secretary
Capital One

Jeffrey Brownstein
Community Volunteer

Marisa Cherry
Adobe

Merideth Daly, Esq.
Hunton & Williams

Marla Fergerson
MSC Industrial Supply

Lisa Spickler Goodwin, Esq.
Founder
Hirschler

Katie Noller Tyson, M.D.
OB Hospitalist Group

James H. Whitten II
Whitten Brothers

Jeffery Williams
Ernst & Young

Officers

Thomas G. Voekler, Esq., Chair
Kaplan Voekler Cunningham & Frank

Laura Markley, Vice Chair
NRV

Kevin Wright, Treasurer
Value Added Distributors

Tamara Griffin, Secretary
Capital One

Board Members

Jeffrey Brownstein
Community Volunteer

Marisa Cherry
Adobe

Merideth Daly, Esq.
Hunton & Williams

Marla Fergerson
MSC Industrial Supply

Lisa Spickler Goodwin, Esq.
Founder
Hirschler

Katie Noller Tyson, M.D.
OB Hospitalist Group

James H. Whitten II
Whitten Brothers

Jeffery Williams
Ernst & Young

Connor’s Heroes Foundation Advisory Council

We are grateful for our long-standing partnership with Children’s Hospital of Richmond at VCU and the VCU Massey Cancer Center. Our Advisory Council is made up of physicians and scientists from the medical field who dedicated their lives to fighting childhood cancer.

Steven R. Grossman, M.D., Ph.D.
Deputy Director, VCU Massey Cancer Center

John M. McCarty, MD
Medical Director, Bone Marrow Transplantation Program

Elias Neujahr, MHA, MBA
CEO, Children’s Hospital of Richmond at VCU

Jeniece S. Roane, MS, RN, NE-BC
Interim Vice President, Children’s Services

Jennifer M. Rohan, Ph.D.
Director of Psychosocial Clinical Care and Research

Bruce K. Rubin, MEngr, MD, MBA, FRCPC
Jessie Ball duPont Distinguished Professor and Chair, Dept. of Pediatrics

India Sisler, MD
Clinical Director, Division of Pediatric Hematology/Oncology

Contact Us

(804) 897-1272
admin@connorsheroes.org

Connor’s Heroes Foundation
P.O. Box 2536, Midlothian, VA 23113

11512 Allecingie Parkway, Suite E, Richmond, VA 23235

501(c)(3) non-profit organization. EIN: 20-4992632
© 2019 Connor’s Heroes Foundation

Contact us for More Information

Financials

As a 501(c)(3) non-profit organization, Connor’s Heroes is committed to being good stewards of the funding we receive from individuals and corporations. You can trust that the money you give to Connor’s Heroes Foundation goes directly to helping area children with cancer and their families. If you would like to receive a copy of our Financial Statements or Form 990, please send an email to celia@connorsheroes.org or call (804) 897-1272. You can also view our profile at giverichmond.org. Our tax identification number is: 20-4992632.