10 people standing together holding a check written out to Connor's Heroes for $25,000

Today’s Helping Hero is a local investment company who will have a big impact on the lives of our childhood cancer heroes. RiverFront Investment Group announced Connor’s Heroes as their 2021 Charitable Giving Partner. The partnership includes a $25,000 donation and a commitment to volunteerism throughout 2021.

In a press release announcing the grant, Kaetlin Collins, RiverFront’s Charitable Giving Committee Chair, said “During the COVID-19 Pandemic we were reminded of the impact RiverFront can make in our local communities. When looking for a 2021 partner, our associates turned to those non-profits that had found ways to adapt in 2020 to continue to serve those in need. The partnership with Connor’s Heroes was exciting because it gave us the opportunity to volunteer in a variety of ways both virtually and in person. We are so excited to be working with Connor’s Heroes and are looking forward to helping local families during their childhood cancer journey.”

You can learn more about RiverFront and its commitment to philanthropy on their website: www.riverfrontig.com

Connor’s Heroes can thank our caring families for making this grant possible. Erin asked families to share testimonials and photos of how a Connor’s Heroes Bag and Backpack helped their child at the initial days of treatment. Celia included the faces and stories of our brave childhood cancer heroes in her presentation. Obviously, their appreciation moved the employees of RiverFront.

If you watch local news, two television station’s are covering this exciting news.


ABOUT RIVERFRONT: RiverFront Investment Group is a global asset manager focused on
Process over Prediction — a dynamic investment approach driven by a systematic, repeatable
methodology. The firm provides flexible, risk-managed solutions for a range of investment
objectives and risk tolerances. RiverFront Investment Group, LLC (“RiverFront”), is a registered
investment adviser with the Securities and Exchange Commission. Registration as an
investment adviser does not imply any level of skill or expertise. Any discussion of specific
securities is provided for informational purposes only and should not be deemed as investment
advice or a recommendation to buy or sell any individual security mentioned. RiverFront is
affiliated with Robert W. Baird & Co. Incorporated (“Baird”), member FINRA/SIPC, from its
minority ownership interest in RiverFront. RiverFront is owned primarily by its employees
through RiverFront Investment Holding Group, LLC, the holding company for RiverFront. Baird
Financial Corporation (BFC) is a minority owner of RiverFront Investment Holding Group, LLC
and therefore an indirect owner of RiverFront. BFC is the parent company of Robert W. Baird &
Co. Incorporated, a registered broker/dealer and investment adviser. Learn more at